
Alima Pure Foundation Correspondence Shades
Some customers like to have more than one of our foundation formulas on hand. Some even have all 3 (and Cream Concealer) or change it up based on the season. We receive frequent questions asking how corresponding foundation shades. For example, if I…

Which Foundation Formula Is Right For Your Skin?
Curious about which foundation formula is most suited for your unique skin/lifestyle/makeup-related energy level? We'll walk you through it.The good news: all three of our foundation formulas are incredibly lightweight and buildable, which means that…