When you think about cosmetics, the picture is of layers and layers of chemicals surrounding the most sensitive skin region: the face. alimaPURE wants you to present your best self to world with style and confidence. The best way to do that is through providing a spectrum of natural and safe makeup that protects the epidermis from further damage. All of their products are free of parabens, chemicals, dyes, nanoparticles and even gluten! Now you can dust off the primer without fear of allergies! This brand first began in 2004 and since its inception, they are committed to providing their loyal customers high quality items in bold colours as well as a shade for any skin tone. The ingredients used , such as lavender oil, argan oil and beeswax, were carefully selected for their benefits. Apart from that, they are dedicated to reducing their carbon footprint! The packaging is environmentally friendly. Made from recycled paper and printed using soy-based inks. Fret not, no animals were hurt in production! Look beautiful, feel your best, guilt-free when you buy alimaPURE today!