Intelligent Nutrients is more than just a company that focuses on perfecting their hair care formula. It also looks at creating a product that cares - vegan, plant based as well cruelty-free! The result is pure and the closest thing you can get to nature itself. Accumulating an impressive number of third party certifications, this brand not just promises you that it is eco-friendly and organic, it proves it. Using renewable energy as well and maintaining industry standards of being 65-95% organic, it is the trusted label for you and your family. Founded by Horst Rechelbacher, he brought his safe cosmetics standards from his previous company, Aveda, when he founded Intelligent Nutrients. The attention to hair was realised after his career as a world renowned hairdresser. Seeing firsthand the ill effect that these products do to your tresses, he entered the foray of the beauty industry to provide groundbreaking hair shampoos and other items! With the best selling harmonic shampoo series, no matter what your condition may be - oily hair or in need of a scalp treatment - this is the label that is packed with nutrients for healthy hair growth.